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A lot of things are happening in the American made movement. More companies are looking to reshore or open up production in the United States than we’ve seen in well over a decade. Harry Moser, the founder of the Reshoring Initiative®, released research analyzing trends in U.S. reshoring and reports:

In 2014 and 2015 parity was reached between offshoring and returning jobs, indicating that the net bleeding of manufacturing jobs to offshore had stopped. As of 2016, for the first time, probably since the 1970s, there was a net positive gain in U.S. jobs. The U.S. has gone from losing about 220,000 manufacturing jobs per year at the beginning of the last decade, to adding 30,000 jobs in 2016.[1]

Moser predicts that reshoring will accelerate in 2017 if the current administration implements policy changes in taxes, regulations, and trade.

The increase in reshoring and manufacturing will certainly contribute to improvement in the business climate of the U.S., as will speed to market, controlling innovation, and U.S. makers telling their stories about craftsmanship, jobs, and heritage.  

Retailing in the United States and in many other countries is going through a metamorphosis. Retailers are changing how and when they buy, and consumers are changing how they shop.

Brick and mortar stores are closing in record numbers as fewer consumers shop in stores and malls and more shop online or forgo buying consumer products in favor of experiences. To combat this, companies and brands endeavor to create experiences for consumers and, through these experiences, forge connections to consumers’ passions and interests. Companies and brands creating these connections have a great advantage when they can tell the story of making their product in the United States with American craftsmanship and ingenuity. More companies and brands understand and are trying to tell these stories using social media and videos.

Adjusting to retailers’ needs means speed to market becomes even more essential. Retailers hold less stock in their stores, as they are concerned about their ability to sell it. This means that when they see a trend rising, they will order product with less lead time and expect it delivered to their store faster than ever before. Companies must find ways of responding to their customers in hours or days rather than weeks or months.

Innovation has also never been more important to meet retailers’ and consumers’ needs. Manufacturers understand only too well that controlling innovation with their own teams in their own factories accelerates innovation and ensures confidentiality as they develop new product. This creation is essential to provide differentiation in the marketplace and to craft new ways to delight consumers.

While it is still a challenge to find employees interested in working in manufacturing and to make the investment needed to build or update U.S. factories, all of these trends bode well for U.S. manufacturing.

American Made Matters looks to help facilitate and connect our members and sponsors with a common goal of rebuilding U.S. manufacturing and providing family-sustaining wages. We are proud to play a role in this movement while continuing our mission to educate consumers on the importance of buying U.S.-made products.

– Don Rongione

[1] Moser, Harry. “Reshoring Initiative 2016 Data Report: The Tide Has Turned.” Reshoring Initiative, 9 May 2017.