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Standards for American Made Matters and

the Federal Trade Commission are Different

The standards of American Made Matters® (AMM) and the Federal Trade Commission (FTC) for origin claims are different.

The standard of the FTC to make an unqualified origin claim (such as “Made in the USA”) on a product is that the product must be “all or virtually all” made in the United States. The FTC’s standard to make a qualified origin claim is that the product is not “all or virtually all” made in the U.S. and clearly describes the amount of domestic content or processing in the product.

The standard of AMM is that at least 50% of the cost (labor, material, overhead) of the product is incurred in the United States and the final assembly or transformation takes place in the United States.

AMM offers four options in our licensing agreement for companies applying to be members and one option for companies applying to be sponsors.

All companies applying to be members must produce at least one product that meets the standards of either the FTC or AMM for a U.S. origin claim. Companies applying to be sponsors that are individuals, service businesses, or patriotic organizations may use the AMM logo to promote AMM and our mission only.

Members may self-certify or certify through a third party that at least one of their products meets the standards of the FTC or AMM.

Here are the four logo options for members:

Here is the logo option for sponsors:

All Member and Sponsor companies that are promoted on our website and social media meet the origin accreditation standards through third party verification or self-certification. American Made Matters does not verify origin claims. The companies and products may not meet the more rigorous requirements of the FTC for a U.S. origin claim, so please always check the label. Additional information regarding the origin of the products can be found on member and sponsor websites.

We applaud all companies that are making efforts to strengthen the American dream.

Learn more about the FTC’s standard for Made in USA:




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American Made Matters® and the Federal Trade Commission Standards for Origin Claims are Different. Learn More.