Gordon Brush Mfg. Co., Inc, a 65 year old ISO 9001:2008 certified manufacturer of over 15,000 American made brooms and brushes for industrial and commercial applications is under constant competitive threat from foreign made products.
Patriotism is paramount at Gordon Brush.
For example, Gordon Brush has made brushes for the United States Army to clean the main gun on the Abram’s tanks, saving the Department of Defense over $1.5 billion. The Company also has made brushes that were used on the space shuttle, the lunar module, and brushes to clean the guidance system and guns on the Apache helicopter.
Gordon’s Milwaukee Dustless brush line of janitorial cleaning tools and its health and wellness product, the FootMate® System, face the most intense pressure from lower priced foreign made products, in many distribution channels.
Many end users are willing to sacrifice cost over quality, even though in the long run it ends up costing them more because they have to replace sub-standard product more frequently. Moreover, these lower quality products do not do the job for which they were intended, thus leaving a substandard work-product.
Even under these competitive threats, “the Company has been steadfast in its philosophy and commitment to manufacturing in the United States”, said Ken Rakusin, president and CEO. “Manufacturing in California and Wisconsin is still a viable model, even if it brings with it some tough challenges. Gordon Brush prides itself on its American heritage dating back to 1897, when the first dustless brush was invented in Milwaukee, Wisconsin, by the Milwaukee Dustless Brush Company, which was acquired in 2005”, further added Rakusin.
The FootMate® System is a brush and specially formulated gel that goes in the bath or shower to clean and massage your feet without having to bend over. The FootMate® brush has over 11,000 bristles and weighs over three pounds. “The FootMate System is a high quality American made product that will last and not crumble,” exclaimed Rakusin.
In addition to the Gordon and Milwaukee Dustless line of brushes, the Company’s recently introduced the FootMate® System. The Podiatrist recommended FootMate® System makes optimal foot health easy. It is a complete foot care system for cleaning, soothing, stimulating, and massaging your feet every time you shower.
Gordon Brush never considered offshore manufacturing to become more price competitive. Our American made products give us the ability to display our patriotism and pride and to create feelings of goodwill when our customers receive American-made items.
When considering off-shore manufacturing, the allure of international low-cost labor has to be balanced with loss of control, local customs challenges and costs. “Product reliability, and safety and compliance measures, less inventory/stock issues, and difficulties bringing a distinct company culture across the world, was all contributing factors against going off-shore”, according to Rakusin. In addition, the cost of shipping and the ability to offer same day shipping on most standard brushes was also a major factor in keeping business here in the United States”, said Rakusin.
“In spite of all of these issues, I was determined to build and grow my business in the United States by re-investing profits into the purchase of millions of dollars in manufacturing equipment and machinery; pride in contributing to the American economy is near-and-dear to my heart”, further proclaimed Rakusin. “Moreover and perhaps most importantly,” added Rakusin, “are my valued, long-tenured, skilled employees. I have well over 100 employees, plus their families, for who I am responsible. I tell them that Gordon Brush is a great place to work and we are committed to enhancing their lives. Brush-making is an art; I would not have a business without these skilled artisans. I would be a hypocrite if I ignored that commitment for the purpose of improving my bottom line.”
“There are tremendous problems all over the world,” said Rakusin. “And the United States leads the world in providing support for the destitute. There are people in America who are hungry or out of work or can’t afford health insurance. My priority is to want to help them first by supporting the local community. That means keeping my business here.”
Gordon Brush Mfg. Co., Inc. is an ISO 9001:2008 certified and leading manufacturer of specialty, custom and standard brushes for industrial and consumer purposes. The company makes the FootMate® System as well as over 15,000 other medical, industrial, janitorial, and electronic brushes at its 51,000 sq. ft. manufacturing facility in Commerce, California. It stocks over 2,000 different brushes for same day shipment selling to a variety of industries including medical, electronics, manufacturing, military, aerospace, and pharmaceutical. Gordon Brush has been featured on the ION Network, Discovery Channel, Bloomberg News, The Real Talk Show, and in the Los Angeles Times. The company has received Member Resolution No. 1402, sponsored by Senator Ronald S. Calderon, 30th California State Senate District.